1940s

Of course when we think of the 1940s we think of The War.

The decadence of the 1920s & 30s was no more as Britain pulled in its money belt and as Europe was now occupied by the enemy ,all stops must be pulled out to economise. Rationing began in Britain.

Phrases like 'Make Do & Men' were the bywords of the time. And a patriot person would do all they could to save the country from ruin and help fed & clothe the troops that fought for their freedom!

So as far as fashion goes little was achieved in Europe at this time. But America, that came into the war much later and who was vastly wealthy, had the time and the resources to be fashionable.

Nothing influenced fashion & design more in this time than Hollywood and The Movie Business.

While the rest of the world was starving for style Hollywood was busy creating Glamour!

This offered a much needed distraction from the war for many young people during this decade.

Along with Hollywood Glamour of course came Hollywood Stars. 

 

But another influence happened too. Probably due to the war, American GIs were sent all over the world and with them they brought goodies like silk stockings, chocolate and a new kind of music & dance style.......... Swing, Jive, Boogie Woogie, & Lindyhop!

Big Bands with their Dance Tunes became big everywhere in the US & Britain they pumped out their dance tunes to hundreds of dancing couples who crowded the dance floors like never before!

Clothes for the evening were your best clothes but they were practical for fast dancing and the inevitable

'getting too hot 'easily.Everyday fashions for men & women was still the same as the previous decade, except that it was paired down from elaborate decoration, something that would be frowned upon during an austerity period. Most young men wore service uniforms anyway and woman were joining the ranks as auxiliary forces, volunteers and part- timers.

Yet this troubled time could be considered a very romantic period in history, due to the great preciousness held for life & love. Hollywood chimed the romantic ideals of this generation and set up the Matinee idol and Glamorous Stars as the pinnacle. Movies about love hard won & lost graced the screens in love stories,war movies and westerns.

 

lined stocking & suits
chemise
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all in one
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Bikini Pattern
Knit pattern
1940s
1948-swimsuit-competition-swimsuits
1940s-bikini-swimsuits
1946-swimsuits
1940
AMERICAN
PLATFORMS!
1940s-Ration-Fashion-Painted-stockings
Make-do-and-Mend-FASHION SHOW 1943
tea dresses
wrap dress
wrap gown over dress
TROUSERS
american
-fashions-1943
Everyday Womens wear
RAY CHARLES
HANK WILLIAMS
DUKE ELLINGTON & BAND
LENA HORNE
DIANA SHORE
SARAH VAUGHN
PEGGY LEE
DORIS DAY
GLEN MILLER BAND
tommy-dorsey-orchestra-
BENNY GOODMAN BAND
Gis with French women
Gis in London
GIs in Britain
russians
US Marine Omaha Beach
raf
polish-ww2_0
polish
polish sqaurdon leader
polish piolts
Polish Pilots France 1940
polish boyscout soilders  Warsaw uprising
japanese-american-soldiers-world-war-ii-640x480
INDIAN_TROOPS_IN_BURMA_1944
African American Airmen
Hampden-crew-50-Squadron
greek solider 1940
French Moroccan Soliders
Greek-resistance-fighters
Maori Anzacs
maori anzacs
maoris
Caribean air crew RAF
british troops 1939 off to Western Front
British Troops & GIs in Italy
Black Frenchman at Dunkirk
ANZACs at Eygpt
American GIs in Paris on VE day
American Navy
African American GIs
african American GIs captured 1944
Australian Abgoriginal Soliders
uniforms
1930s-newspaper-page-showing-a-typical-tommy-british-soldier-at-attention-E6BF8G
Scots Guard
scots gurads
20th_Battalion_infantry_marching_in_Baggush,_Egypt,_September_1941NZ soliders
GI captures German soliders
,,,GIs in Britain
Allied soldiers in Sicily
AIRMAN & A BOY
SCOTS REGIMANT
AMERICANS
DESERT RATS
evacuation of Dunkirk
dunkirk
troops returning from Dunkirk
dunkirk some rescued
French Troops arrive in Britain 1940
Dunkirk survivors
pte Alfred Farmer My Grand Dad died Dunkirk 1940
VE day London

MEN IN UNIFORM

BIG BANDS, CROONERS  & JAZZ SINGERS

British look outs
french soliders in Italy
Russian solider girl
big gun
with a bomb
French Resistance Fighters
WAR OFFICE PLOTTERS
French Resistance Fighter
French Resistance Fighter
military-police
Radio operators WRENS
First_group_of_Women_Marine_Officer_Candidates_1943
US AIRFORCE
British DISPATCH RIDERS
TARGET PRACTICE
FLAG WOMEN
BRITISH airforce
Polish or Russian?
British pilots
British NAVY
British Navy officer
British Navy
US AIRFORCE
Womens Auxillerys
BRITISH RADIO WORKERS
REGULATION BRAS
PRINCESS ELIZABETH
BRITISH ARMY MECHANICS
BRITISH ARMY GIRLS
GUN MAKERS
BOMB MAKERS
FACTORY WORKERS
INDIAN WREN BRITISH NAVY
DISPATCH RIDERS
BOMB MAKERS
NAVY
British Airforce
French
learning how to shoot
BRITISH UNIFORMS
BRITISH UNIFORMS
US WORKER ON PLANES
US army?
US AIRFORCE
BRITISH
WRENS making toys
WOMEN IN UNIFORM
TYRE FITTING
MECHANIC
ARMY ORDNANCE DRIVER
MECHANIC
PrincessElizabeth
CAVALERY
DRIVER

THE QUEEN during the war

Boogie Woogie - Tommy Dorsey Band
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COPYRIGHT DISCLAIMER: I do not own the images or music used on this website. All material belongs to their respective owners. Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use", including non-profit, educational or personal. This is purely a fan video. No copyright infringement intended.

hollywood stars
william holden 1940s
Charleston Heston
Lana Turner
AVA GARDNER
KATHERINE HEPBURN
Elizabeth Taylor's Beauty in Her Teen Years (18)
SPENCER TRACEY 1943
Betty Grable
PAULETTE GODARD
JOHN WAYNE 1940S
RONALD COLMAN
INGRID BERGMEN
GENE KELLY
Olivia De Havilland
LUCILLE BALL
Joan Fontaine
Vivien Leigh
JUDY GARLAND
ROBERT MITCHUM 1940s
Gene Tierney
Veronica Lake
Lauren Bacall
GREGORY PECK
Rita Hayworth
Hollywood Glamour
SURPRISE! Platforms were in the 1940s, not invented in 1970s!

A Practical and home made fashion style created during the war THE SNOOD

Showing the changing Dance seen in America
DIOR-Right & American
1940S GLAMOUR
1940s-suit-gown-prom-formal-1
1940's lingerie
lingere
7630429a49ef7ea8a8a18fdda58bf6e4

What was Hollywood Glamour?

The best way to describe it in a nutshell would be the word GLAMOUR.

However to describe it in a 'nutshell' defeats the purpose of Glamour itself!

As 'glamour' is suppose to 'knock your socks off'! And leave a lasting impression.

I guess that is why it has always been remembered. And since it evolved during  the Golden Age of the post war era in the late 1940s, it represents all that women could ever want ( in fashion that is), supposedly? And what men find irresistible , supposedly? 

So what are the main elements & themes of the fashion 'Hollywood Glamour'.

Perhaps the origin of the name gives the best clue.

Think of Hollywood and what do you think of?

Glitz, razzmatazz, richness, opulence, shining, star-like qualities. That would be it!

Fabrics reflected this 'out of this world' status of glamour. They could be celestial, moon-goddess silky and shimmery like a silver moon or rich tactile furs or fabrics( faux or otherwise) in exotic pelts representing amazon-like goddesses! The cut and style of the fashions was languorous, skimming the figure and flowing from the hips to a pool of liquid hem of satin, silk or their man-made equivalents.

The other strong element to Glamour is sexiness. Hence the 'glamour photos' that came in the 1950s and degraded afterwards and were know as 'soft porn'.

The liberated 1920-30s  women would have been appalled at the reversion of women back to the domestic domain as the role of

' The Domestic Goddess' became sort after by the men and provided for by the young women of the late 1940s &1950s.

However don't be fooled by the 'sex kitten look' behind that purr was a lioness, raring to express herself as a strong women who really welds the power!

The fashion style reflects this self confidence, lioness qualities. Think lioness, you think,

don't mess with me!

That's the attitude of this style.

Flowing satin in figure hugging sexiness mixed with roaring wild furs

While the 1920s girls had the friendly

 'Cats Me-ow' their daughters had the raaaarah of the big cat!

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HATS
In the 1940s, hats continued to sit at a jaunty angle like in the 1930s it was considered sexy. But the hats became more sophisticated and glamorous, along with the fashions which were moving from the the 'simple & natural' looking 1930s to a sharp, business like look of the 1940s.
Unlike the earlier decade, hats were to stand out as a statement this trend would continue into the 1950s.
Photo of two women in the 1940s
1940s everyday hats

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Ann Sheridon ( actress) Models
Sex Kitten or Lioness, which is it?
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